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← How we do it

The five movements on the floor

She is looking at the shelves.

This is how PALOMA has done it. Your trainer will confirm anything that has moved on since.

  1. 1Greet her with a question she cannot answer with yes or no.“What brings you in today?”
  2. 2Stay nearby and stay available.Not hovering. Close enough that she does not have to look for you.
  3. 3Put something in her hands.Touching it is most of the decision. This is why nothing here is behind glass.
  4. 4Tell her a real story about it.Yours, or a guest's. Not the label.
  5. 5Offer to follow up, and leave it genuinely open.A declined invitation leaves no residue. She should be able to say no and feel nothing.
In boundsAsking what she is drawn toHanding her something to hold or smellSaying what you use and whySaying nothing, if that is what the moment wants
Out of boundsA second ask after she has said noClaiming what a product does to a bodyPricing or discounting on your own authority
Why we do it this way — Journeys + GroupsWhat We Do Here